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Geniebook was able to establish its presence as one of Singapore’s leading EduTech companies with 15 features in relevant media platforms. During the COVID-19 crisis, Geniebook’s position was further solidified with timely media coverage about its efforts to help families and children during the Circuit Breaker period.

Following 15 media features in mainstream media platforms, Primech’s facility services gained prominence in the cleaning industry. We identified compelling stories about their founder, employees and core beliefs, which led to the success of the campaign. They continued to build on their expertise in the field with appearances in the media as a service provider during COVID-19.

Securing 68 media features, the campaign was hugely successful at increasing awareness of TADA’s launch and its unique selling propositions compared to its competitors. Driver sign-ups for TADA increased 900% during the campaign, resulting in 9500 sign-ups by the end of the campaign, surpassing the initial business goal of 4000. This also gave them the impetus in expanding their business to the rest of Southeast Asia.

With 18 media features and counting, GTRIIP has been successfully established as a forerunner in the contactless hotel check-in scene. Contactless hotel check-in solutions have become increasingly popular and were made even more important during the pandemic. Since it had not been talked about much in the media before, GTRIIP’s proposal was well-received for its novelty.

Securing features on top-tier media in Singapore such as Men’s Folio, CNA 938 and Channel News Asia, the campaign generated brand awareness on Artisan Green’s locally farmed baby spinach. The campaign also positioned Artisan Green as a solution for Singapore to strengthen and maintain food security in the long-term.

Luxury watches are a niche market that can be quite removed from everyday Singaporeans, so we brought Watch Capital closer to the masses with people-centric stories.

Throughout the campaign, we humanised the brand by spotlighting the founders: two brothers who juggled their legal studies while building the business, inspired by their father's love for collecting watches.

Being able to put a face (very young faces, actually!) to the brand helped it appeal to younger Singaporeans branching out into the hobby.

Watch Capital's 8-month campaign with Elliot & Co. saw them being featured in trending conversations about the industry, including the business side of collecting — amassing almost 20 million eyeballs across top Singaporean luxury publications like CNA Luxury, The Peak, August Man, The Business Times, and The Edge.